Product engineering is about developing an idea into a commercially viable product for the market. It refers to a set of processes ranging from product conceptualization to designing, developing, testing, deploying, and later to sustenance and re-engineering. It can cut across different aspects of UX strategy, GTM Strategy, Pricing models, Customer Segmentations, Marketing Strategy, Product Design, Development, Testing, Deployment and Platform Operations.

A typical product engineering stages involve

* Ideation 
* Feasibility Study / Product Planning
* Design, Development, and QA
* Prototyping
* Development and Deployment
* Sustenance

Five aspects that will lead the future of SaaS development are:

* Block-chain and Artificial intelligence
* Ability to build a Vertical SaaS
* Giving priority to integration abilities
* Modifications in the Pricing policy
* Leading the industry with thought leadership

3rd-party integration in SaaS software development outsourcing is a challenge and an opportunity.
Not all types of integration is a challenge, but the enterprise SaaS integration is an imminent one.

In case of an anomaly, the 3rd-party integration error is counted as a product error.

Vertical SaaS are industry-specific with niche-related features. Hence, building HIPPA or GDPR compliant SaaS products will be a major trend in the future.

The challenge is to understand and build a platform to serve the industry’s interest.

To overcome these challenges, the SaaS  team needs two things;

* Enough Reference Architectures
* Relevant development patterns

The yearly churn rate of SMB with reference to SaaS is 58% -  58% of the SMB customers do not renew their plans.

One of the reasons for this behavior is downtime.

In an era where retaining customers is imperative, downtime leads to losing 37% of customers and 17% of revenue.

In every industry, retaining customers is always better than acquiring new ones.
So, under subscription management, it is imperative to sustaining a customer’s lifecycle operations.
Overcoming them can become easier with an appropriate product.
It includes streamlining the sign-up, support, and payment system processing.

Almost every startup has to work on a shoestring budget.

On top of this, need the finished product to acquire money to sustain and scale.

This makes hiring a new development team for in-house next to a nightmare.

Outsourcing the SaaS development saves cost, period.